In addition to the news of a new game being created in-house, Digital Extremes also announced that it's starting up indie-publishing support with Airship Syndicate - creators of Darksiders, Genesis and recently, Ruined King: A League of Legends Story. Our team is really interested in this idea of nature and humanity colliding and we’ll be exploring a lot of those themes through our own lens while playing with ideas of restoration and exploration.” In an press release sent out following the announcement, creative director on Soulframe Geoff Crookes writes: "With Soulframe’s worldbuilding and thematic elements, we are really looking to go back to our childhood favorites and pull inspiration from the elaborate fantasy worlds that we fell in love with growing up. That's not for me.'” Rebecca Ford will be officially taking the reins of Warframe with the announcement of Soulframe. They didn't want to throw me to the wolf-frame, so to speak, and not give me a chance to say ‘whoa, this is not what I expected. The team at Digital Extremes wanted me to know that I wanted to do it. We've been in this really weird situation right now where no one knows, even though it's been happening for six months. But now that I've been doing it for six months, I feel that I can take good care of Warframe. It's fundamentally something I didn't know I wanted to do. Have tech questions you’d like answered? Email me at Learn more of the specifics of our strategy, as well as the technology that powers it, by visiting the Flowli website.Watch the new Soulframe announcement trailer here! The work surrounding gift subscriptions also brought up another challenge: Can we create a referral program for readers, columnists, and the “I ❤️ PSers”? That’s next on How We Built This. But we’re confident in the direction we’re heading. We need to further tighten our messaging and targeting, and implement options such as “buy one, get one,” which has proven tricky conceptually, raising questions surrounding validity and notification. There’s still room for improvement, of course. Subscriptions for the 2019 holiday season were up 39% compared to 2018. We’re starting to see encouraging results. (Note: Personalized, on-site messaging is a new feature from the development team, and we’ll get into the specifics behind this in a separate post.)įurther promotion took place across social media, where we tested not only messaging for winning over conversions, but also imagery and audience targeting. Current subscribers and our most loyal readers, for example, were shown slightly different messages than those who don’t wear their “I ❤️ PS” T-shirts religiously. We also personalized messages based on audience behavior. Through this program, new PS subscribers can easily update, pay, or cancel their subscriptions at any time.įor promotion, we created on-site banners and pop-ups tied directly to sale campaigns and subscription drives, starting with #GivingTuesday. We also needed to ensure that the same sort of flexibility existed for the recipients. We also built in the option for a recurring, rather than one-time, gift ( PS subscriptions renew yearly).
#THE SYNDICATE PROJECT TSHIRTS CODE#
We gave them options to email a notification of their gift and the ability to print a gift certificate with a unique code, which could then be delivered in person.Īdditionally, gift-givers can set the time their gift subscription will go live, either when an email is sent, or when the recipient enters their unique code from the certificate.
Then, we needed a way to build flexibility into the payment options.įlexibility for those giving the gift was crucial. Gift subscriptions became one more way to fulfill PS’s mission.īefore we could launch this new feature, we first needed to get our back-of-house in order (read more about that here).
#THE SYNDICATE PROJECT TSHIRTS ARCHIVE#
The majority of PS content is free, although the archive and select content are behind a paywall. For those familiar with PS, you know its mission is to provide everyone access to the ideas and views shaping our world. In a nutshell, we’re more willing to open our wallets as the days grow shorter.Īnd so, to provide PS readers with more options during this time of giving, we implemented gift subscriptions.Īlthough PS had played with the idea for some years, it wasn’t until #GivingTuesday 2019 that the program was officially launched. But there is also an increased drive to give back and to give thanks. The positive relationship between inclement weather and our media-consumption habits. Since PS launched its paywall in 2016, November and December have consistently brought in the most revenue.
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